AIsubtext Writing

Essays, research,
and playbooks on
AI brand visibility.

How AI engines decide which brands to recommend. What the signals are. What's changing. What CMOs should do about it. Not a newsletter, not content marketing. Writing we want to be read.

AI Competitive Score of 72 out of 100, trending up

The AI Competitive Score: the metric your marketing team isn't tracking yet

There's a score most CMOs don't know their brand has. It measures how often the four biggest AI engines pick your brand over your competitors when a buyer asks a category-defining question. Here's what it is, why it matters, and how to move it.

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